Posts Tagged ‘Emma Watson’

Future of Fashion & High Street Happenings

Friday, April 2nd, 2010

Future of Fashion – Good – True & Lasting

I was heartened a few days ago to hear Irish stylist & RTE Off the Rails  presenter, Sonya Lennon, say that fashion is moving beyond trends and the future is clothes that are “Good”, “True” & “Lasting” In a world gone mad, where our taxes are pumped into invisible holes, & various scandals keep catching up with us, it is any wonder that we need to seek out the good to restore some meaning.

This was certainly music to my ears and I’m sure to any of small shops & designers, who work hard to know exactly where their clothes are coming from and who is making them and in what conditions. Hopefully the high street and even more designers will follow suit and significantly expand their sustainable/ethical ranges. And ideally fall over themselves to prove to their customers that they are actively working with their producers & suppliers in poorer countries to improve their working conditions – Maybe that dream is just around the corner.

Happenings on the High Street since January 2010
Speaking of the high street, H&M launched their Garden Collection for Spring, which looks luscious and is made from organic and sustainable fabrics. They certainly took to the challenge of producing a fashionable & sustainable collection with gusto. On first viewing, every piece looks great and the fabrics feel lovely (and nicer than the other collections but I acknowledge my bias..)

In early March Tesco launched dresses from their Fred & Florance  collection. for which they cooperated with ethical brand “From Somewhere” .  The dresses are made from off cuts which would otherwise end up in the bin, and are made in a green factory in Sri Lanka.  The dresses are only available online and it was difficult enough to find the four dreses amongst the 1000 pieces that make up the F&F collection. The From Somewhere designer, Orsola de Castro, acknowledges that it is more of a marketing excercise at the moment The Guardian conclude that ” while sceptics may frown at the collaboration, Orsola argues that anything that gets ethical fashion into the mainstream can only help.”

Back to H&M, Re-dress posed an excellent question on their blog in relation to H&M’s collection “is the commitment of a high street store to sustainability enough to offset the crippling effects of fast fashion?  They also say they recently learned that in 2005 H&M handled 500 million garments in one year and estimate this figure has spiriled, as the demand for fast fashion increased.

While they are not high street yet People Tree’s collaberation with Harry Potter actress, Emma Watson, has propelled them to new fashion heights. The clothes are available on People Tree’s site and while aimed at teens they are really cool.

Fast Fashion – What Does it Mean – Some Links

To conclude - to read up on some of the effects of fast fashion & what it means for the people producing the clothes and for the environment, I have included some links to campaigning organisations, which offer an excellent grounding and insight:
Re-Dress  - Irish based organisation educating and campaigning for a sustainable fashion industry
Ethical Fashion Forum –  the UK based organisation educating and campaigning for a sustainable fashion industry
Labour Behind the Label – campaigns for the rights of the people who make our clothes
Clean Clothes Campaign – campaigns for the rights of the people who make our clothes

Sustainable Fashion – Mainstream !?!

Friday, September 25th, 2009

Actress Julia Stiles is poking fun at it, while Harry Potter star Emma Watson is launching a range  |  Jo Wood, designer Betty Jackson & Gael Garcia are camapigning for it – and at London Fashion Week, founder of Esthetica  – the ethical fashion section – said it will cause a revolution on the High Street In 2010 – Is Ethical Fashion Finally Becoming a Mainstream Idea

Maybe so… London Fashion Week is coming to a close today. Esthetica the “Ethical” section, instead of being a side show, held its own with the fashion crowd and stood out for passion, creativity and innovation. It seems fashion circles are seeing this as a new direction. This video gives a lovely overview of Esthetica Spring Summer 2010

More videos like this on

PeopleTree & Emma Watson team Up for Spring 2010

The rumour was confirmed in September that Emma Watson teamed up with PeopleTree to bring a teen collection to the market next February. More in a few months…

 The Telegraph had fun with a headline  “Emma Watson and her Harry Potter co-star Bonnie Wright are involved in an entertaining tussle to establish who has the most impressive ethical credentials.” 

Love Fashion Hate Sweatshops

is a campaign launched by WarOnWant this September, to focus on real change to clean up the fashion industry, by addresses workers rights of companies supplying the UK high street and invariably the Irish high street. The campaign has attracted support from Jo Wood (ex wife of Rolling Stone – Ronnie Wood), Gael Garcia Bernal and fashion designer Betty Jackson. For more information  &  WarOnWant reports on the fashion industry go to

 Julia Stiles cares more about the environment than you do

Actress  Julia Stiles pokes fun at celebrity turned designers and being holier than thou green – a bit bananas but also funny. 

If Julia Stiles can bring this much publicity to an eco stunt – imagine what she could achieve by teaming up with a super, start up sustainable label. Applications to www.……   It would also be nice to see more fun and humour injected into fashion campaigns.

Certainly as designers, celebs and media come on board, ethical fashion is coming out into the mainstream and the future looks bright. The beauty of ethical fashion is the diversity – organic, fairtrade, socially responsible, recycled, locally made, cruelty free and on and on. Hopefully we will soon move from having to be defined by the “ETHICAL” term and move into promoting the diversity and stories behind the clothes and those who design and produce them.