Posts Tagged ‘Clothes Sizing’


Friday, August 27th, 2010
BelleMannequinn3 copyWe have grapped the measuring tape by the horns and committed to a size chart. We have even reclassified some of our items, particularly in the trousers section based on this chart. The intention of making life easier for our customers. We would be really interested to hear whether it works…

Clothes sizing can be a bit of a nightmare, particularly for an online shop. Sometimes brands size generously, and sometimes they size small. Our job at Belleetik is to ensure that people have a good idea of the size & fit. This also avoids the hassle of having to return an item.

There is no doubt that standardising sizes is complex. We all have different sizes in different places, which change over time, sometimes over the times of the month. For a tailored, made-to-measure dress a designer could take up to 20 different measurements.

In the clothing industry there are no internationally agreed sizing charts and size tags can vary significantly from one retailer and designer to the next. These variations may be based on experience but more often than not it seems they are based on customer trends and our desire to be one size smaller that we care to admit. This is also called vanity sizing. Perhaps they want to make us feel better, but you would have to wonder are we doing ourselves any favours. Shopping becomes hard work when you know you take 3 different sizes in 3 different shops. Interestingly this week the headlines referred to market research by Mintel, indicating that women are unhappy with vanity sizing  (More)

So out with the measuring tape & check out our NEW Size Guide. Our aim is to bring size back to inches and cm and our advice is to buy what fits & ignore the label – chop it off & shred it altogether.

Dressing for Your Shape : Knowing your shape & strengths is key. No doubt, this is easier said that done. For more on dressing for your shape, read this piece by the 2 doyennes of dressing the masses, Trinny & Suzanna  (More)


Berlei_MeasuringChart2 The Berlei Indicator : Is It Any Wonder We Find Sizing so Complicated

I came across this amazing contraption last year at a Fashion & Textile Museum exhibition on the Evolution of Underwear in 2009 .  It was invented in Australia in the 1920s by Berlei Ltd, following the world’s first first large-scale survey of the shape of women’s bodies, which grouped women’s bodies into 5 types.  

The indicator allowed a fitter to determine  bust, waist and hip measurements - Read More