The Business of Ethics

The past 2 months have been interesting for big business meets Ethical Business …
In mid May (Louis Vuitton Moet Hennessy) bought a stake in Bono and Ali Hewson’s brand Edun.
And it’s not only in fashion – I just read that in April Innocent Drinks sold a 20% stake to Coca Cola.

What the Papers are Saying
LVMH pays $8.5m for stake in Hewsons’ eco-clothing range EdunThurs May 28
LVMH Partners with Ethical Fashion Pioneer EdunThu May 14, 2009

Innocent drinks offer a taste to Coca-Cola
From the Guardian Monday 6 April 2009

Did these ethical companies sell out? From the Guardian – Monday 6 April 2009


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