Archive for September, 2009

Sustainable Fashion – Mainstream !?!

Friday, September 25th, 2009

Actress Julia Stiles is poking fun at it, while Harry Potter star Emma Watson is launching a range  |  Jo Wood, designer Betty Jackson & Gael Garcia are camapigning for it – and at London Fashion Week, founder of Esthetica  – the ethical fashion section – said it will cause a revolution on the High Street In 2010 – Is Ethical Fashion Finally Becoming a Mainstream Idea

Maybe so… London Fashion Week is coming to a close today. Esthetica the “Ethical” section, instead of being a side show, held its own with the fashion crowd and stood out for passion, creativity and innovation. It seems fashion circles are seeing this as a new direction. This video gives a lovely overview of Esthetica Spring Summer 2010

More videos like this on

PeopleTree & Emma Watson team Up for Spring 2010

The rumour was confirmed in September that Emma Watson teamed up with PeopleTree to bring a teen collection to the market next February. More in a few months…

 The Telegraph had fun with a headline  “Emma Watson and her Harry Potter co-star Bonnie Wright are involved in an entertaining tussle to establish who has the most impressive ethical credentials.” 

Love Fashion Hate Sweatshops

is a campaign launched by WarOnWant this September, to focus on real change to clean up the fashion industry, by addresses workers rights of companies supplying the UK high street and invariably the Irish high street. The campaign has attracted support from Jo Wood (ex wife of Rolling Stone – Ronnie Wood), Gael Garcia Bernal and fashion designer Betty Jackson. For more information  &  WarOnWant reports on the fashion industry go to

 Julia Stiles cares more about the environment than you do

Actress  Julia Stiles pokes fun at celebrity turned designers and being holier than thou green – a bit bananas but also funny. 

If Julia Stiles can bring this much publicity to an eco stunt – imagine what she could achieve by teaming up with a super, start up sustainable label. Applications to www.……   It would also be nice to see more fun and humour injected into fashion campaigns.

Certainly as designers, celebs and media come on board, ethical fashion is coming out into the mainstream and the future looks bright. The beauty of ethical fashion is the diversity – organic, fairtrade, socially responsible, recycled, locally made, cruelty free and on and on. Hopefully we will soon move from having to be defined by the “ETHICAL” term and move into promoting the diversity and stories behind the clothes and those who design and produce them.

Mix It Up – Market4Style Cork – Last Saturday of Every Month

Thursday, September 24th, 2009

Market4Style Chambers Bar, Washington St, Cork

If You Are in Cork, pop into Chambers & Say Hello Chambers Market on Washington Street – A mix and Match Market in Chambers Bar, with great finds from pre-loved and vintage, to up & coming fashion & jewellery designers and some eco chic. It’s also a great place for a coffee and if you want something tailored and customised in house designer Eli can do just that. It is such a luxury to pick up clothes, which noone else will have and for a pretty good price.

Chambers swop shop is open everyday and the market 4 Style will take place on the last Saturday of each month.